History
Of course, every individual person who works with the Giorgio Collection is important. What we have created around us is the result of more than 200 small companies, the majority from the Brianza area and with a strong vocation for cabinet making, many of which have already been working exclusively for Giorgio Collection for many years now. But at the heart is a single family. The Masolo family.
The traditions of this land have always centred around wood and furniture. But, just as in all things, you need to reach a certain level of skill, professionalism, a precision which can make us feel proud protagonists in the Italian furniture sector.
Acquire that innate sense of the beautiful and genuine able to distinguish an excellent product from one which is… just good.
So, cultivating the culture of high-end furniture, we have grown year after year.
Our furniture talks the language of Brianza
Brianza area (located between the north of Milan and Como) has been the cradle of Italian furniture for centuries now. It has accumulated values, skills, a quest for the beautiful, an experience absolutely unique anywhere in the world. This is where you will find the most exclusive Italian style and design. When we talk of Giorgio Collection, we are talking about Brianza. We are talking of a great evolution and extraordinary skills. We are talking of Italian refinement and taste. We are talking about us.
Being pioneers means care and love for craftsmen’s finishes, the search for particular veining, high quality woods, refined combinations, luxury blends of burl, wood, steel, cast components, leathers, or ceramics with pure platinum. In the words of the poet, a man is what he gives. We are children of this land. Many have realised this, from Harrod’s in London to Beverly Hills.
Since we were set up in 1956, we have taken part in trade fairs throughout the world. Always in the front line… whether with stands in Milan, since the first edition in 1960, or High Point in North Carolina, where we have taken part without a break for 30 years with a 1000 m² building, or at the first Crocus in Moscow, in 2006. This is also typical of Italian style, proudly showing off what we have designed and made in our exclusive showrooms in New York, London, Tokyo, Shanghai, Singapore, Sydney and in the biggest worldwide showroom in Moscow.
“Italian thought”. A guarantee throughout the world. Our collections can already be counted in hundreds, after 70 years of success. And we continue day after day, to imagine, create, design… and make as only we know how.
Emanuele Masolo
Fourth generation
